Trick or Treat??

Digging around the grave yard I've uncovered some very interesting numbers.

41 MILLION: that, according to the 2010 Census, is the number of children ages 5-14 who will go Trick or Treating this year.

116.7 MILLION: again according to the 2010 census that is the number of occupied housing units in America today - potential targets for those Trick or Treaters.

1.1 BILLION: number of pounds of pumpkins grown during 2009 and the majority of that crop is used somehow during this season.

Now I know you are wondering how I could EVER possibly tie this into a Raving, well that is easy - You see all those folks with all those children ALL need whatever it is that you are making or selling - that's right - they're potential targets (OK substitute customers) for your efforts. Now the real question is this: Will you provide them a treat or a trick when they visit you?

Many companies promise their customers a huge treat if they come do business with them and indeed only deliver a "Trick" instead. Don't be one of them! Deliver at least what you promise - at the minimum - successful companies (and people) deliver MORE than they promise every time!!

Think about this Raving while you spend the next few days getting prepared for your little visitors to come ring your doorbell.

Steve